A targeted Google Ads campaign for North Brisbane Trees, planned across a full twelve months. Your SEO has won page one across Brisbane north, the enquiries are flowing, and your own data proves the demand, from emergency tree removal when the La Niña storm season hits to the steady arborist and removal work in between. One space is left that rankings can never reach: the paid placements above the organic results. This plan claims it, and times the budget to the seasons.
The SEO campaign has done the hard part: number one in Brisbane north for arborist and tree removal searches, eighteen of your twenty tracked terms on page one, and a website that now drives roughly nine out of ten new visitors. Google Ads is the natural next step, not a replacement. Paid results sit above everything else on the page, they go live in days rather than months, and they guarantee North Brisbane Trees is there for every targeted term, every single search.
We propose three tightly themed campaigns matched to your services, geo-targeted to Brisbane north and greater Brisbane, run to a twelve month budget plan built around your seasons: aggressive through the La Niña storm season, lean through the quiet winter. Conversion tracking wires into the GA4 setup we already manage, so you see exactly what every dollar produces.
Your June report tells a success story. Eighteen of your twenty tracked terms sit on page one, with number one positions for arborist Brisbane North and tree removals Brisbane north. Organic search delivered roughly nine out of ten new visitors in June, and the website recorded 37 tracked enquiry actions for the month across forms, phone taps and emails. The work is paying for itself.
Which leaves two clear opportunities. The paid placements that sit above every organic result, including your own number ones, which any competitor can currently buy for a few dollars a click. And the wider Brisbane-wide searches, where your rankings are climbing but ads deliver top-of-page reach across the whole city from day one.
We are not guessing at keywords. Every theme below comes straight from your own ranking report and search data, so the budget goes to the terms Brisbane buyers are demonstrably typing in right now.
Your June data shows DIY queries, research-only terms and job-seeker searches. In a paid campaign, every one of those clicks would cost money. Strict geo-targeting plus a negative keyword list makes sure the budget only ever reaches local buyers with intent.
Tree work in Brisbane is seasonal, so a flat budget wastes money. This plan launches conservatively to prove the cost per enquiry, goes aggressive when the La Niña storms arrive and emergency work spikes, then pulls the budget back through the quieter autumn and winter months, keeping presence on the year-round arborist and removal terms while demand is low.
One fixed setup fee to build and launch everything, with the first month of management included. From month 2, management is a simple 20% of the ad spend, so our fee scales up when we go aggressive for storm season and scales straight back down when we pull back.
Why a percentage? A flat fee rewards an agency for doing nothing. At 20% of spend, our fee is tied to the size of the campaign we are actively managing. When we pull the budget back in the quiet months, our fee drops with it, and there is never a surprise invoice. Management is calculated on the actual spend each month.
All prices exclude GST. Ad spend is paid directly to Google on North Brisbane Trees' own billing and is separate from Insight Digital fees. Management from month 2 onwards is calculated at 20% of the actual monthly ad spend. Forecast figures and projected enquiries are estimates based on current search data and typical local click costs, not guarantees.
The demand across Brisbane north is measured and proven by your own data. Three campaigns built on that proof, a twelve month plan timed to your seasons, and every result reported in plain numbers.